Digital Marketing:
Digital marketing [DM] Social Media is that the Mix of Sell product and Marketing that utilizes internet and online based digital technologies like mobile phones,desktop computers and other digital media and platforms to market products and service.
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| Digital Marketing Future's |
Digital marketing campaigns became prevalent, employing combinations of program optimization (SEO), program marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail marketing , display advertising, e–books, and optical disks and games became commonplace.
Which are Included in DM:
- Search engine optimization (SEO)
- Social media marketing
- Video marketing
- Email marketing
- Blogging
- Website marketing
- Paid search/contextual advertising
- Affiliate Marketing
- PPC and Content Marketing
Online methods used to build brand awareness
Digital marketing strategies may include the utilization of more than 10 online channels and techniques (omni channels) to extend brand awareness among consumers.
Building brand awareness may involve such methods/tools as:
Search engine optimization (SEO)
SEO Techniques could also be improve the visibility of business websites and brand-related content for common industry-related search queries.
The importance of SEO to increasing brand awareness is claimed to correlate with the growing influence of search results and search features like featured snippets, knowledge panels and native SEO on customer behavior.
Search engine marketing (SEM)
SEM, also referred to as PPC advertising, involves the acquisition of ad space in prominent, visible positions atop search results pages and websites. Search ads are shown to possess a positive impact on brand recognition, awareness and conversions.
35% of searchers who click on paid ads do so because they directly answer their particular search query.
Social media marketing
75% of marketers list increasing brand awareness as their favorite goal for marketing on social media platforms. Facebook, Instagram, Twitter and YouTube are listed because the top platforms currently employed by social media marketing teams.
Content marketing
as per servey 58% of marketers believe personalized content and brand-centered blogs, articles, social updates media, videos, landing pages – improves brand recall and engagement on them .
Favorable and consistent more content strategy that comes with elements of with interactive content creation, social posting and guest blogging can improve brand awareness and loyalty by 90%.
All features included, from day one.
Radio marketing Offline
Some facts:about Radio Listening Marketing like FM
Radio still reaches 86% of the US population every week
Listeners listen 2.1 hrs per day, on average
41% of all radio advertising expenses worldwide comes from the US
About more than-half the population of the United State listens to internet radio at least once a month
Now, while profits have shrunk, radio isn’t dead. Thanks to Pandora’s 80.1 million users, there are still about Near $4 billion in profits made each year.
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